Marakez

Brands have been a context of discussions for a long time. We all love to dress up and look great. You can be dressed simple and elegant in a $100 dress or a $1000 designer gown. However, the exclusivity in a personalized couture dress which talks of craftsmen-ship, hand-picked dress material, the embellishments and class behind a brand’s creation is worth an appreciation.

Let us take you through some of the key features of a Luxury brand / Product:

Rarity

We believe rarity is at the core of luxury, particularly as an age of overabundance invades our daily lives, it’s indeed rare that has the true power to deliver enduring luxury. That rarity can be a personal, cultural, or more traditional notions like resource or manufactured rarity. A good example of this feature is Patek Philippe, a brand which creates hand-finished timepieces, the savoir-faire of their artists and craftsmen, each of their creations are limited edition and takes months to deliver with a promise that it can be enjoyed from generation to generation. Patek Philippe has been pursuing traditional Geneva watchmaking artistry without interruption since 1839, one of the rarest and most expensive timepieces is the “Reference 1591 Perpetual Calendar” watch which costs $2,240,714.

Excellence

Luxury never negotiates on quality and excellence, which is also as brands refer to as the best possible added value of a brand as a business asset. Making excellent products is rooted in the values of the company making it one of the unique selling propositions. The excellence in product development shows in the success of the brand’s fashion collections which clearly communicates the ethos of the brand to the outside.

It is communicated in the form of a memorable story that triggers emotional responses, moreover, it grows from the inside out. It is lived through controlled interaction between provider and consumer along the entire value chain. One such example of excellence is the brand, Christian Dior.

With any item from Dior, the brand expresses its passion for within each element they are using, while creating masterpieces. Dior has been ruling the high seas of fashion for many decades and during this time has attracted the world’s foremost royalty and crème de la crème clientele. No matter the season, Dior has always imbued those who choose to wear the silhouette with an innate sense of style.

Expensiveness:

Just because a product is expensive, does not mean it is a luxury product. But conversely, all luxury products are expensive. Expensiveness intensifies rarity and gives reason to believe that the product delivers on excellence. Think Macallan 64 Years Old Scotch bottled in Lalique crystal and sold for $460,000.

Another example is Société Cartier, mostly known as Cartier, who is a French designer and manufacturer of jewelry and watches. The company was founded by Louis-François Cartier in 1847, in Paris and still has its headquarters in Paris, run by CEO Stanislas de Quercize. Cartier is the seventh most powerful luxury brand in the world, with a total brand value of $6.3 billion. The company has over 200 stores worldwide and operates in more than 125 countries. One of their finest collections, the Cartier WatchTank Anglaise, sells for approximately $32,000.

Timelessness

When you buy a valuable and expensive product, you expect that it will stay with you as long as possible and in good condition. And this does not apply to all expensive products, but only applies to products that are handcrafted with original materials, full of details, and which its value exceeds a few thousand dollars. No matter how long you use these types of products, they never lose their value, on the contrary, the older they are, the more they will cost. Luxury is timeless.

We can see that in for example in “Vincent van Gogh” paintings, yet it is luxury and also it is timeless. Some people calling him “The timeless artist”. Vincent van Gogh was a unique artist who worked with a sense of urgency which often caused him a great deal of stress. He was famed for his bold, dramatic brush strokes which expressed emotion and added a feeling of movement to his works that no one can resist looking at till the current moment.

Honest

Luxury is honest, it needn’t just be what brand name you’re wearing or how much something costs. A timeless approach to design to create those forever pieces; transparency on manufacturing processes and materials; consideration of sustainable and ethical practices. A new wave of brands is defining a new, honest idea of luxury.

We couldn’t write about sustainability without acknowledging the huge contribution Stella McCartney has made to the conversation. While this may be an issue we’re all aware of now, she’s been campaigning since she launched her label… when no one was listening. At her most recent show in Paris, she spoke out against disposability: “We’ve tried to create pieces that you want to hand down from generation to generation, pieces that you want to keep forever.” That’s a subject close to our own hearts too.

Tailored

It is about perfection, it is personalized for you only when you wear luxury tailored, you can feel the difference immediately, it is the right fit for you in every inch. We can see that in Pantera Bianca, as this brand wants to get back to the roots of fine Italian Craftsmanship.

The Italian dedication and attention to detail incorporated in every production process are unmatched compared to anywhere in the world.

Combining ethical working conditions with timeless designs inspired by the great men from day’s past, resulting in marvelous garments that will succeed in the test of time.

Making true Luxury available for everybody lies at the core of their philosophy.

Pleasurable Luxury brands mean it is a pleasurable experience. Same as in Louis Vuitton for example, “The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveler to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours”, this is what you can get when you use Louis Vuitton brand, many of the company’s products utilize the brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company’s products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products from entering its distribution channels.

Experience

In the luxury brand’s shops, you will be treated as you are the one and only royal customer. Like in Gucci for example. “Quality is remembered long after price is forgotten.” This is one of the first things visitors see is a plaque with a thought expressed by Aldo Gucci, son of founder Guccio Gucci, back in 1938.

The Gucci Museo, a museum devoted to the iconic Italian luxury brand, is located in the heart of Florence on the Piazza Della Signoria, just steps from the Palazzo Vecchio.

Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.

Gucci uses the yarns, and they are exclusively made in Italy with a fully traceable supply chain. Gucci was also the first luxury brand to use ECONYL ® regenerated nylon in ready-to-wear pieces, a 100% recycled nylon fiber derived from fishnets, textile waste and a thick pile fabric used for carpets and upholstery called moquette.